The Napkin CMO

Services

Virtual CMO Services

Get an on-demand experienced marketer without incurring the cost (and hassle) of a full-time hire

Who:

I work with startups and existing businesses looking for a consistent path to profit. Folks I work with range from those who have a great product or service, but they just don’t have the time or skill set to market these products in a consistent and automated way, all the way to C-level executives who are frustrated because they are spending a lot of time, money and energy on marketing but getting inconsistent results

What:

I work as your virtual research, strategy and marketing department so that you can focus on other important tasks

How:

My approach is geared towards establishing the essential fundamentals and then pivoting quickly to create and implement a tactical plan of action that’ll get you from A to B faster and cheaper – that’s my promise

Here is a small sampling of services I provide my clients:

  • Competitive Intelligence
  • Product Positioning and Marketing Mix
  • Customer Personas and Journeys
  • Channel Strategy
  • Inbound Marketing (Content, Social)
  • Outbound Marketing (PPC, Email, PR, Print)
  • Sales Funnels / Lead Generation
  • Marketing Automation
  • Copywriting
  • Pitch Decks
  • WordPress Sites
  • Executive Dashboards

My one and only goal is to enhance your bottom line while demystifying marketing for you and your team

Let's Chat

Demand Generation, Automated

One of the biggest challenges for businesses, often operating in competitive markets, is consistent demand generation

Who:

Almost any company (B2C or B2B) can tremendously benefit from a systemized approach to generating revenue. While the tactics I use for a B2B client selling big-ticket items requiring long sales cycles vs. a B2C company selling a service or an app will be quite different, the end result is the same – a focused and targeted marketing program that drives awareness and interest in the company’s products and services

What:

Imagine a system that does the work of attracting, qualifying and nurturing potential clients in a predictable and repeatable way – all done for you

How:

There’s only one way to get someone’s attention in today’s age and that’s by being relevant. Your prospects expect to receive the right message through the right channel that is relevant to them while they are at a particular stage in their journey – everything else is just that – irrelevant

Here’s what I build for my clients:

  • Customer Personas and Journey
  • Traffic generation with inbound and outbound strategies
  • Content strategy, creation and optimization
  • Landing pages and marketing automation
  • Smart nurturing and re-engagement campaigns
  • Segmentation and lead scoring
  • Upsell / Down-sell / Cross-sell strategies

Your business could be one great funnel away from success

Let's Chat